Uber just added a 'De Blasio' tab to its app in New York to fight the mayor's proposed legislation
In the tech world, nobody plays hardball like Uber. So when New York City mayor Bill de Blasio took on the ride-hailing company with a proposed law change that would limit its growth in the city, he should have known that Uber would find a creative way to fight back.
Today, Uber added a “de Blasio” tab to its app in New York City. The tab, which is be visible to all users in the city, tells Uber riders how long they would have to wait for their ride, if the mayor’s legislation is approved by City Council. The label on the cars under the tab reads, ominously, “SEE WHAT HAPPENS.” You can’t actually hail a ride using the tab — it’s just a hypothetical illustration of what would happen if Uber doesn’t get its way (longer wait times, according to the company), and it’s meant to stir loyal Uber customers to make their feelings known at City Hall.