Nikola Jokic Is the Official Athlete of New Splinter
Photo by BOB PEARSON/EPA-EFE/Shutterstock
If you don’t like Nikola Jokic I don’t like you.
Every journalist has their own preconceived opinion of the world. One of the major themes I’ll be covering here at Splinter is how the “objective” media has its own biases, aided by their powerful friends who produce its scoop-based economy. In the spirit of this honesty, I want to reveal one of our own preferences to Splinter readers: Nikola Jokic is the fucking best. He didn’t ask to be named the official athlete of our new sports vertical and wouldn’t have answered our calls even if we tried (like a true Chad, he doesn’t talk to any media if he doesn’t have to), but that’s just another reason why the greatest athlete alive should be celebrated every chance we get before he inevitably retreats back to his Serbian compound to never be seen again and focus on his true passion: horses.
We’re introducing a little sports coverage here at Splinter to placate the Silicon Valley goliath determining whether we live or die. Because we live in a late-stage capitalist hellscape where monopolies run rampant and Google determines what you can and cannot make money off of, trying to monetize a politics site solely through advertising is difficult ranging on damn-near impossible. This is why we will be launching a subscription tier that includes access to exclusive subscriber-only content (the vast majority of the site will still remain free to read), being able to comment on stories, the ability to chat with Splinter staff in a private Discord channel during big events like election night, and of course, swag like a cool t-shirt along with any other ideas we can come up with along the way to reward readers who want to support us. This new sports vertical is also part of our strategic effort to get around the Google blockade (Google doesn’t hate sports like it does politics or sex), but it is also part passion project. I detailed a little bit of my sports background in my autobiographical post introducing myself as Editor-in-Chief to Splinter readers, but these blogs will serve as the outlet for my die-hard sports fandom.
We’re going to try to eschew any kind of real serious analysis, we’re leaning more political and individual-focused and just trying to capture the emotions and the spirit of sports with our coverage, but we also don’t want to only do political sports coverage and completely subject ourselves to the whims of the disingenuous outrage cycle. We want to have some fun here at Splinter too, and silly little sports blogs like this, or more serious ones that focus on the human element of sports will fall under what constitutes a submission we’d be interested in (pitch me at Jacob at Splinter dot com!). We mainly just don’t want to step on The Defector‘s toes with this still-evolving section.
So, without further ado, I will provide an example of the kind of balanced and level-headed coverage you can come to expect from these silly little sports blogs.
Nikola Jokic is the greatest athlete mankind has ever produced, and you have an idiotic baby brain if you think otherwise.