Twitter just abandoned favorites for 'likes' and hearts
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Twitter announced today that their longstanding “Favorite” function, long represented with a gold star icon, will be renamed “Like” and represented with a red heart.
The social media service announced the change via —you guessed it!— a tweet:
In an accompanying blog post by product manager Akarshan Kumar, Twitter attributes the change to the potential for confusion caused by the star icon and language of “favorite” (emphasis his):
we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be yourfavorite.
The reference to newcomers might be an oblique reference to the fact that Twitter hasn’t added any net new active users in the U.S. for two straight quarters.