Bomba Estéreo’s 'Soy Yo' video is an insanely cute celebration of brown girls

By Fusion Staff  |  September 8, 2016 | 3:46pm
Latest

The official music video for the Bomba Estéreo‘s “Soy Yo” was released on Wednesday and, this morning, it’s the reason why I’m beaming at my computer screen like a moron. The Grammy-nominated Colombian band has given us a three-minute master class in self-confidence, taught by an adorable young heroine who brandishes her recorder and rocks a pair of overalls through her neighborhood, unbothered by the stares of her haters.

As frontwoman Li Saumet told Billboard, both the song and the video tackle “bullying and intolerance, issues that worry all of us.” The video, shot in Brooklyn, is the result of an open-submission idea contest won by Danish director Torben Kjelstrup—the final product is quirky, defiant, and totally joyful.

Molly Fitzpatrick is senior editor of Fusion’s Pop & Culture section. Her interests include movies about movies, TV shows about TV shows, and movies about TV shows, but not so much TV shows about movies.

 
Join the discussion...