Heinz apologizes for accidentally leading customers to porn site through ad campaign

Despite their supposed “cool” factor, QR codes never quite took off here in the U.S .as a form popular form of advertising. That may have been for the best, though, given what’s going down with Heinz. As if their very public spat with French’s wasn’t embarrassing enough, it appears that a German Heinz ad campaign backfired when consumers scanned the QR codes located on the backs of certain bottles, only to find themselves redirected to a porn site.

The domain embedded within the QR code once linked to a Heinz promotional site that allowed people to order special edition bottles of ketchup whose labels could be customized with unique text. Apparently, the promotion only ran from 2012 to 2014, and at some point last year Heinz lost ownership of the domain. The URL appears to have been legitimately acquired by the pornography site FunDorado.