Vintage quiz: What kind of girl would you have been in 1966?
If there is one question, a single concept, that has plagued poets, musicians, scientists, and other greats since the dawn of humankind, it’s “Why are women sooo hard to figure out?” Listen Nietzsche, you’re preaching to the choir.
Back in 1965, however, advertising exec Lois Wyse came close to cracking the code with a wry book called What Kind of Girl Are You, Anyway? In it she laid out 44 different caricatures of women and offered a breakdown of each, simultaneously poking fun at and celebrating women.
(For all you Mad Men fans, Wyse was basically an original Peggy Olson. Aside from the fact that she was the first woman on the board of the Consolidated Natural Gas Company and wrote over 60 books, she straight-up coined the advertising tagline, “With a name like Smucker’s, it has to be good.” She also told a small chain called Bed and Bath that they’d be better off as Bed, Bath & Beyond, according to her 2007 obituary in The New York Times. Bowing down.)
Luckily for us, Cosmo’s April 1966 issue showcased six of Wyse’s women, encouraging readers to determine which “kind of girl” they were. They were basically sixties versions of the basic bitches we all know and love today. Take it away, wise Wyse!