So, how do we begin to address a problem this massive? The creators of HeartMob have an idea.
. The initiative’s website offers internet users a place where they can talk about how and where they are being harassed online, so that other registered users can offer them support—essentially creating a
for those in need. More than 300 people have been “supported” since the site’s launch on Jan. 27, according to the figures listed on the
.
In October 2013, I got fed up. Alongside the Hollaback! team, I thought: Why don’t we take everything we’ve learned from addressing street harassment and apply it to the internet?
We knew from addressing street harassment that the movement to end online harassment would be built similarly: People would boldly share their stories, decentralized leadership would be key, and research and policy solutions would follow.
That said, we also knew that the issues presented different challenges and opportunities.
First off, there is no “corporation” that you can appeal to in order to solve the problem of street harassment. With online harassment you can appeal to the social media and technology companies that allowed online harassment to proliferate in the name of “free speech.” On our end, we’ve been able to partner with Facebook, Twitter, Reddit, YouTube, and Tumblr to create a series of safety guides.
Secondly, the role of bystanders is different in online harassment. Instead of bystanders sometimes being around—as with street harassment—bystanders are always around online. And if they missed something, they can “fly back” through time and space to address the harassment after the fact.
JW: Are you worried about trolls and other potential harassers infiltrating HeartMob?
EM: To protect the safety of our users, we hired an independent team to try and hack the platform prior to launch. New users have to go through a robust security check prior to logging in, and the site is fully moderated by our team.
JW: Is there a punitive aspect to HeartMob?
EM: We aren’t here to harass the harassers. We’re here to end online harassment by fighting fire with water.
JW: The choice of language in HeartMob’s mission statement is interesting. You aim to “end” online harassment, not just “manage” it or “cope” with it. Do you think it’s actually possible to end online harassment?
EM: Call me delusional, naïve, or just plain ridiculous for this answer, but yes, I think it’s possible to end online harassment. HeartMob is just one piece of that puzzle, though. Our immediate goal is to reduce trauma for people who are harassed online.
JW: So, part of your mission is to create an online landscape where a service like HeartMob won’t need to exist?
EM: Absolutely. We’ll know we’ve won when we succeed in putting ourselves out of business.
This interview has been edited and condensed. A version of this piece was originally published on Fusion’s Snapchat Discover channel on Feb. 3, 2016. Hit up our Discover channel every day for more cool stuff like this.
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