Here’s what young people, who say they love to cook, are actually cooking

By Fusion Staff  |  July 9, 2015 | 2:19pm
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Recent data suggest Americans are eating out at restaurants less and less. And like most things these days, it’s probably young people’s fault.

A new report from Google suggests an increasing number of 25-34 year-olds are staying at home to make dishes from scratch, confirming similar recent findings. Search interest for “best recipes” on YouTube is up 48% year over year, Google says, and “How to cook that” is one of the ten most popular how-to searches on YouTube (behind “how to draw,” “how to kiss,” and “how to tie a tie”).

“We see through secondary research that millennials are cooking more,” says Anna Conroy, planning director for mcgarrybowen, an advertising agency. “It isn’t a chore as much as an ability to create an experience.”

So what are they cooking?

Here are the top Google search results for “best ___ recipe,” which may also represent the dishes young people are most concerned with making sure their friends or guests are impressed by:

And here are the results for the alternative construction of, “How to make the best,” which may also may be a reflection of the dishes they are least familiar with:

And finally, here’s what they said they plan to cook this summer:

Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.

 
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