Hilton Hotels know the secret to attracting young people: Foosball tables and donuts!

By Fusion Staff  |  January 26, 2016 | 2:49pm
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Hilton Hotels announced Monday they are planning to build a new series of hotels aimed mostly at young adults, called Tru.

“The brand will appeal to a broad range of travelers who span generations but think alike; they are united by a millennial mindset—a youthful energy, a zest for life and a desire for human connection,” the chain said in its release.

The main video accompanying the announcement captures the essence of what a nearly 100-year-old brand thinks young adults are into in 2016. So what does Hilton think youngins are into  into?

  • Ping-pong
  • Monosyllabic exclamations
  • Dancing
  • Sunglasses
  • Converse sneakers
  • Glazed donuts

See for yourself:

And here is what the hotel will actually look like.

Nice: foosball tables!

Despite the ridiculousness of the videos, Hilton says a night at a Tru hotel will usually cost no more than $100, which a rep noted to me was 20% less than a Hampton Inn.

So, a pretty good deal if you can stand some over-the-top targeting.

Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.

 
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