How we got duped by fake chocolate science
It’s been a bad month for science. First, a highly-cited study published in Science that found that voters’ opinions on same-sex marriage could be swayed by conversations with openly gay canvassers was retracted after UC Berkeley grad students pointed out irregularities and one of the study’s authors failed to produce the raw data. That author may also have lied about who funded the study. Then, yesterday, science journalist John Bohannon unveiled in io9 how he tricked the world into thinking that eating a daily dose of chocolate could help you shed pounds by publishing a bogus study in the journal International Archives of Medicine.
On Retraction Watch, a site dedicated to tracking scientific papers that are retracted, newly debunked studies are piling up. The reason we keep getting duped is that science isn’t just science anymore. It’s Big Business. And it’s time we start thinking about it that way because, as in any big industry, there are some disturbing things going on that most people outside of scientific circles don’t know about — but should. After all, these missteps affect our lives.
Some poor sweet-toothed soul probably started eating chocolate in the hopes that it would tip the scales. That sounds silly enough, but there are other science frauds that have far more serious ramifications. Anti-vaxxers are the direct result of a now widely refuted study in a high-caliber journal linking autism to childhood vaccines.
People are outraged that science is broken, but part of it is on us. There are ways to avoid being duped by the charlatans. We should always have our BS radar on when reading about science, be it in a mainstream publication or in an academic journal. Here are things to remember to be a better, more skeptical reader of science news.
Journals are money-making operations.
Not every journal is created equal. There’s a very clear hierarchy based on something called the impact factor, a measure of how often a particular journal is cited in a given year. Top-tier journals, like Science, Nature and Cell, have impact factors in the 30s. The higher the impact factor of the journal, the more validity your paper gets by association. That’s why most people didn’t initially question the canvassing study, which came with Science‘s high-caliber seal of approval. But that’s like saying that every person who goes to an Ivy League school is a prodigy. It’s simply not true.
On the other end of the impact spectrum, there’s been a huge proliferation of crappy ‘journals,’ if you can even call them that. In 2013, the journalist behind the chocolate study stunt wrote another bogus paper about a cancer-fighting chemical, which he then submitted to a bunch of journals. It was part of an investigation into open-access publishing, testing out if journals were conducting rigorous peer review—the process by which other scientists judge the merit of a given study. His shitty study was accepted by more than half the journals to which he submitted it. So what’s going on? According to Bohannon, these journals are nothing more than money-making machines:
Open-access scientific journals have mushroomed into a global industry, driven by author publication fees rather than traditional subscriptions. Most of the players are murky. The identity and location of the journals’ editors, as well as the financial workings of their publishers, are often purposefully obscured…Internet Protocol (IP) address traces within the raw headers of e-mails sent by journal editors betray their locations. Invoices for publication fees reveal a network of bank accounts based mostly in the developing world.
If scientists actually read these studies, they’d be able to tell they weren’t reliable and the results wouldn’t go anywhere because they’d know not to cite them. (In science, the number of citations you get is a measure of how important your research has been.) But we now live in the age of the Internet, where any person can access scientific studies, whole or as abstracts, and blog about them. That can be a recipe for pseudoscience gone viral. And that’s exactly what happened with Bohannon’s chocolate study. Several media organizations including Shape, Cosmopolitan’s German website, and the Daily Star, covered it. Ooops.
Peer review is flawed.
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