The new favorite sport of wealthy teens: Soccer

By Fusion Staff  |  October 19, 2015 | 12:44pm
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The sport of the future is already here, at least among wealthy teens.

According to the latest “Taking Stock With Teens” survey from investment bank Piper Jaffray, soccer is now the favorite sport among U.S. teenagers living in households with an average annual income of at least $107,000.

That’s actually been the case for at least three of the past four survey periods. Here are the full results for all upper-income teens, as well as male and female teens: Soccer is comfortably No. 1 for females, and trails by just 2 percentage points among males at No. 3.

By contrast, football returned to the No. 1 spot among average-income teens (for whom the average annual household income was $52,000) after dropping to No. 3 last spring — when soccer jumped to No. 1. But it remained No. 1 among average-income females. Here are the full average-income teen results:

Jaffray received approximately 2,700 responses from upper-income teens and 6,700 from average-income teens.

Their survey looked at a host of other topics as well, including favorite clothing brands (Nike), fast-food restaurant (Starbucks) and social media platform (Instagram). Here’s the chart for social media:

Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.

 
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