These ads for the New Mexico State Fair are absolutely horrifying

The New Mexico State Fair concluded its ten-day run last weekend. There were no reports of demonic possession or eldritch sorcery, but if you watched the annual event’s ad campaign, you might think that’s what the fair is all about.

These commercials are 100% nightmare fuel, with anthropomorphized, bilingual, creepy-voiced pickles, cotton candy, and a saddle, talking directly to the camera with some sort of strange message from the devil and/or to convince you to come to the State Fair.

Angels and ministers of grace defend us, it talks!

Everything can talk. Everything has a mouth and eyes and can feel pain when devoured.

“And it was given unto him to make war with the saints, and to overcome them: and power was given him over all kindreds, and tongues, and nations.” -Revelations 13:7

This one raises some serious logistical concerns about having a partially formed face right at the base of a horse’s saddle. You know, the place where a person sits? Use your imagination.

In a story by local TV station KRQE on the campaign, the fair’s general manager Dan Mourning said the creepy ads were effective.

“You know there’s a different trend going on out there, they said ‘let’s try something a little bit different,’ well this is as different as it gets,” Mourning told KRQE.

By that logic, next year the ads will feature a piece of cotton candy covered in eyes and mouths, each one screaming in a different language. Bring the wife and kids!