Don’t Blame Regretful Trump Voters, Blame the Media
Photo of NYT Publisher A.G. Sulzberger by Knight Foundation 
                            It is understandable to feel a lot of different emotions when reading about Trump voters expressing regret only a little over a month into the term they voted for. Incandescent rage, despair, an epistemic crisis–I feel all of them and more reading these profiles. This is not an anecdotal shift either, there is plenty of polling at this point indicating a significant chunk of voters have already turned on Trump. Those of us plugged-in to politics simply cannot see it like those who do not consume political news do, and some folks just have to touch the stove to learn that it’s hot. But we must try to understand all our fellow voters if we are to truly save our republic, because this widespread and justified malaise is a major part of American democracy’s collapse, which began long before there was a President Trump, aided along by a bankrupt and corrupt media class who abdicated their core responsibility to inform the public.
Political scientists describe this part of the electorate as low information and low trust voters, and this isn’t an insult despite many high information and high trust partisan liberals seeing it as one. It is merely descriptive of their level of engagement in politics and how likely they are to innately trust our existing institutions. Liberals’ immense faith in our political institutions blinds them more than anyone else to what a majority of the electorate sees, and is at the root of the liberal/left divide in the Democratic Party, as well as the bewilderment over Trump winning two out of the last three elections. As a man once said not too long ago, “change doesn’t come from Washington; change comes to Washington.” If there is one thing voters have consistently voted for this century, it’s change.
The simplest way to frame the basic dynamic distorting American politics is that if you count “didn’t vote” as a vote in 2024, it beat Trump by 12 million votes, and Kamala Harris by 14 million. If you are reading this, you are in the electorate’s minority.
Trump’s superpower is that his political outsider credibility appeals to the low trust and low information voters who so often become non-voters, and it renders him impervious to traditional political gravity. High information folks are always understandably astounded by this, but it’s a fact: voters look at Trump as more moderate than they looked at Harris. She campaigned as a generic Democrat and so voters looked at her the same way they look at the party, but Trump is Trump and can invent his own reality. This fabrication of a moderate MAGA is aided by his greatest allies in the mainstream media portraying reality through Trump’s eyes, as demonstrated when they elevated his lies around Project 2025 last year.
There was plenty of straightforward coverage earlier in the year with good headlines like this from NBC and others in the mainstream media: “Trump disavows Project 2025, but he has long-standing ties to some key architects.” Project 2025 polled horribly and the widespread coverage pointing out that it clearly was part of his platform hurt Trump. But then he made a push to really distance himself from it, and the media began printing his lies as their own headlines, like this one from The Hill: “Trump calls attempts to link him to Project 2025 ‘pure disinformation.’” By the September debate, the waters had been muddied to the point where Axios was comfortable writing deceptive headlines like “Trump denies any link to Project 2025 under pressure from Harris.”
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