I’m not sure why James Franco is dressed like Beyoncé right now, but it can’t be good, right?

As we all know the video features Beyoncé taking a bat (Hot Sauce) to cars, a fire hydrant, a piñata, and a CCTV camera, so presumably Franco will be doing the same to… well, something.

Here’s a list of potential reasons why James Franco is in Beyoncé drag:

• This is part of his mixed multi-docu-media PhD thesis
• He’s still promoting that damn movie with Bryan Cranston
• Someone producer dude was like, “What if we dressed James Franco up like Beyoncé”
• That dude was Seth Rogen, and they’re pulling a “Bound 3” but with “Hold Up”
• It’s Wednesday

In addition, here’s another list of good reasons why James Franco is in Beyoncé drag:

• -…
• -Beyoncé herself literally said “Throw the ‘Hold Up’ dress on Franco and send him out.”

There is a chance that Beyoncé is letting this happen—after all, she had to have given some permission to allow Amy Schumer’s problematic take on “Formation” to appear on Tidal. So who knows.