The Car Repair Kingpin Who Could Be Governor, if He Remembers His Lines

Shawn Moody is a really nice guy. Everyone says so: Even the political opponents who consider him something of an empty suit, even the people who have had the uncomfortable experience of watching him answer a question as if he’s reciting the index of a business management book.
Moody, who is hoping to become the next governor of Maine, likes to say, “I’ll roll up my sleeves and go work for you!” with a tight little punch to the air right in front of his chest. His campaign logo is ripped directly from the signs that fly over his local auto-body empire. His favorite “Maine saying,” he tells an audience at an early gubernatorial panel, is that “if you don’t do, you don’t know.” The political analogies he favors are the stuff you’d see in an annual report: He speaks of “remodeling existing departments” and monitoring “transmission and distribution costs.”
Moody has one message, delivered with blunt and sometimes baffling optimism, and it is that the government of Maine can and should be run like Moody’s Collision Centers, an auto-body franchise with 11 locations across the state. According to polls, that message has worked to keep the race tight enough through the fall: It worked for Paul LePage, the current governor and himself a former businessman, who is for most intents and purposes the unnamed architect of this campaign.
Earlier this month, in an auditorium in Westbrook, Moody sat with his three opponents: two independent candidates—one of whom spent most of his allotted time wryly plugging his self-published Amazon titles—and the Democrat Janet Mills. The moderator, a WLOB host, summoned the opioid crisis in his talk-radio baritone, his enthusiastic manner somewhat ill-suited to the subject at hand.
The overdose rate in Maine climbed by more than 10% last year, as the state spends less than half the national average to combat the problem. After a pause, Moody offered his solution: He’d use a “dashboard matrix” like the ones used to track job performance. He’d look at the results “once a quarter,” he said, and make adjustments. “Everyone is always an incubator,” he added.
His primary opponent, Janet Mills, a deeply connected Democratic politician and the state’s current attorney general, smiled faintly through closed lips as he spoke. Mills, a competent if uncharismatic figure, has a detailed 10-point plan, which includes Narcan and higher Medicaid reimbursement rates. Though he doesn’t mention it, Moody’s platform also favors random drug tests for food stamp recipients.
Everyone is always an incubator.
The October debate in Westbrook, one of the first public events of the season, was packed with Moody supporters, many of them from nearby Gorham, where Moody lives and owns so much land he pays more in property taxes than any of his three opponents make in a year. His supporters tell me they trust Moody because “he’s in the mold of Maine people,” with his “working-class background” and quickness to respond to their messages online. (Oddly, he does not respond to several of mine.) Standing outside another event just after dawn a day later—in the part of the state where you’ll see Gadsten flags—Joy Evans, a teacher, tells me Moody’s personal wealth keeps him honest and out of the control of super PACs.
It’s one of politics’ most reliable grifts, using someone with deep pockets and near-unimaginable good fortune as the figurehead of a campaign bent on punishing those without an equal amount of good luck. And more than his money, Moody’s best asset is his life story. He answers most questions with a reference to what he’s learned as a self-made man.
To give a brief summary: The young Moody grew up a self-described “at-risk kid,” in Gorham. He was not terribly fluent in academics but had an appreciation for cars. After his mother was hospitalized in an infamous and now-shuttered psychiatric hospital in Augusta and could no longer work, Moody took charge of the family: He worked odd jobs, he helped his cousin Goodwin Hannaford (of local grocery empire fame) build engines for stock-car races. As a teenager, he bought a lot for his own auto-repair business from a close family friend for $1,000, securing an additional loan from an aunt who worked at a bank. Forty years later, Moody has 150 employees, 11 locations, and recently purchased a 62-acre former race track in the town where he grew up. He and his wife have together spent about half a million on his campaign.
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