Getting high off nostalgia with 98 Degrees, Dream, and O-Town on the MY2K Tour
PARK CITY, Kan. — “WE’RE BACK BITCHES,” Dream announced via LED screen as the members of the Y2K-era girl group took the stage. I scrambled down the flight of stadium-seating stairs, more concerned about missing a moment of the performance than spilling the overpriced vodka soda I’d just spent 11 minutes waiting in line for. Thankfully, I did not trip.
That evening last Friday marked the opening night of the MY2K Tour: a nostalgia-driven concert series combining the talents of four throwback pop acts—Dream, Ryan Cabrera, O-Town, and headliner 98 Degrees—on a single marquee. After kicking off at the Hartman Arena in Park City, Kan., on July 8, the tour will snake its way across more than half of the continental United States before closing out at San Francisco’s Warfield Theatre at the end of August.
By the time I got to my second-row center spot on the floor, I realized that there was no frenzied shitstorm swirling around me, meaning I’d lost my breath half-sprinting for nothing. Other than the couple dozen women cramming to the front of the aisles on either side of my section, I seemed to be one of the few people even moderately excited to watch Dream perform live on tour for the first time since September 21, 2001, when they closed out MTV’s Total Request Live tour in Honolulu alongside 3LW, Nelly, and Destiny’s Child.
When I tried to imagine what it would be like to watch the former Diddy protégées, now in their early thirties, perform “This Is Me,” a song I became obsessed with in the fall of 2012 after hooking up with a guy in a long-term, open relationship, I naturally assumed that I’d be up on my feet, getting my whole, entire life. But as the four women hit their marks and nailed their harmonies in complementary leather and mesh ensembles—perhaps variations on the theme of Beyoncé’s lacy peplum Rubin Singer from Super Bowl XLVII, or maybe Britney’s peephole-laden Marco Marco bodysuit from last year’s Billboard Music Awards—there I remained, sitting in my chair. Nostalgia might be a hell of a drug, but, for better or worse, my high was no match for reality.
The MY2K Tour gets its name from a portmanteau of the words “my” and “Y2K,” which, in case you didn’t live through the technological armageddon that never ended up materializing 16 and a half years ago, stands for the “year 2000.” It was during those early years of the new millennium that most of the performers on the MY2K roster experienced their greatest commercial success—the lone outlier being Ryan Cabrera, who didn’t find fame until he began appearing on then-girlfriend Ashlee Simpson’s eponymous MTV reality show in 2004. The music network (which, full disclosure, I used to work for) played a pivotal role in the other three acts’ careers as well, boosting Dream, O-Town, and 98 Degrees with regular appearances on programs like Making the Video, the MTV Video Music Awards, and, of course, the era-defining payola operation daily music countdown that was Total Request Live.
The tour is the latest in a wave of nostalgia-driven concerts and casino residencies that have revitalized the waning, if not completely nonexistent, careers of pop music’s chart-toppers past. New Kids on the Block teamed up with the Backstreet Boys in 2011 for the NKOTBSB Tour, and Boyz II Men added another prong to their boy band attack on 2013’s The Package Tour. Britney Spears’ ongoing Piece of Me residency at the Planet Hollywood Resort & Casino made Las Vegas residencies a respectable career choice for post-Gen X entertainers, at least depending on whom you ask. Since the non-traveling concert opened in late 2013, musical A-listers like Mariah Carey and Jennifer Lopez have followed suit. Even the Spice Girls are reuniting—or, at least Geri, Emma, and Mel B. are.
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