Resistance Is Not Futile
Photo by screenshot of Super Bowl Halftime Show
In a very direct sense, it can seem silly to place real-world import on artistic performances and children’s games, but one of the eternal facts of humanity is that some things matter because we make them matter. The Philadelphia Eagles boatracing the so-called GOAT out of the Super Bowl by halftime has no immediate impact outside the players and coaches whose jobs and legacies are forever affected by last night, but one scroll through this thread recapping the post-game Philadelphia police scanner proves that its reverberations are far wider than the sportsball cynics may make it seem. “Illegal DJ in the highway” is a hilarious phrase that I will forever associate with this great day in American history, and countless people from Philadelphia to Tokyo experienced moments they will never forget last night.
In the same sense, Kendrick Lamar’s provocative halftime show performance doesn’t immediately affect anything other than his and those performers’ bank accounts and careers, but a certain Canadian knows that’s not how culture works. Even though he undoubtedly helped many conservatives soil their diapers last night, Kendrick also surely taught some folks some things, especially about what happens when you are a gross person who hits on minors in public and then picks a fight with a kid from Compton.
A lot of people found a lot of meaning in a lot of what happened last night, and those pointing out the obvious evils of the NFL or the hypocrisies of Kendrick Lamar today are doing an expert job in missing the forest for the trees. Like it or not, this is America.
Which was the point of Kendrick Lamar’s halftime show. There are plenty of takes on what he really meant, and as a longtime Kendrick stan I am familiar with his ability to build a jump to conclusions mat for his fans and don’t want to get too far out over my skis, but I do think there were some obvious choices made for this political moment in a halftime show that ultimately was a story about his life. Donald Trump was at the game, and the first words of the halftime show came from Samuel L. Jackson saying “salutations! It’s your uncle, Sam. And this is the great American game!” as he introduced a guy crouching on a GNX on a lonely street in Compton.
Trump was created by the forces that Lamar has rapped about his entire career, so even if Kendrick wasn’t trying to overtly critique our present moment, he still would have because of how intertwined it is to the story he has told about America. That hedge being said, I will go to my grave believing that building the American flag with Black men and women so he could rap “DNA” in between them and ending it with “sit down, be humble” was a direct message to MAGA, and pivoting to “Euphoria” was Kendrick’s way of telling everyone the overall themes of what we were about to witness.
Namely, hating. Hating on Trump. On who and what created him. On the American economy that built itself on exploited Black labor. On sex criminals. There was a lot of hating at halftime, and it was cathartic. As Audra Heinrichs so eloquently detailed for Jezebel today, it’s a good day to be a hater. That it drove online conservatives to do their tired “I don’t like that a Black person is on my TV shtick” made it even sweeter.
Saying DEI with the hard R
— Justin Baragona (@justinbaragona.bsky.social) February 9, 2025 at 7:24 PM
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