I Call Bullshit On Twitter’s New $44 Billion Valuation
Photo by Gage Skidmore via Wikimedia Commons 
                            Back in September, Fidelity Investments, who has a stake in X (formerly Twitter), formally adjusted the value of their holdings down so that the company Musk bought for $44 billion was now worth $9.4 billion in their view. Earlier this month, X raised a new round of secondary investment, valuing the company again at $44 billion. This has led to sterling, but telling headlines for Elon’s propaganda site, like this one from The Guardian: Value of Elon Musk’s X ‘rebounds to $44bn purchase price.’
If X really did rebound beyond a shadow of a doubt to its $44 billion purchase price, you wouldn’t need to quote someone to make that declaration. The Financial Times’ headline on this report is also notably cagey, asserting that “Elon Musk’s X obtains $44 billion valuation in sharp turnaround.” The word “obtains” is a key qualifier here, and digging into the nature of the deal reveals why the FT leaned on that hedge. They did obtain a $44 billion valuation, but that does not mean it is accurate.
A secondary round of investment is different from the typical acquisition you see in the news like Musk’s initial purchase of Twitter, where a new company or group of investors buy a stake in a business. The main difference between the two kinds of deals is that in a secondary offering, no new shares are created, it is just a transfer of existing ownership between investors through a secondary market that does not include the company, just investors.
This makes it very different from a typical open market acquisition where new shares are created, and you can write more certain headlines assuming that the price the new investors paid generally reflects the company’s current value (assuming those investors weren’t sued into buying the company at a wildly inflated figure they stupidly committed themselves to for the lulz). Because the people who now get to value Twitter at a very convenient $44 billion are the same people who bought it at the wildly inflated $44 billion in 2022, it makes their financial motivation through this saga much less straightforward, especially since FT is reporting that Musk is also trying to raise a new $2 billion round of funding to pay off the final $1 billion in debt he took on when he bought it in 2022. These friendly headlines Twitter is getting are certainly helpful to that cause.
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