So, where will millennials get their 'news' now?
Jon Stewart’s tearful announcement Tuesday night of his departure from “The Daily Show” marks more than just the end of an era after his 17 years behind the desk.
Stewart created a new way for people to get their news. Along with fellow “Daily Show”-er Stephen Colbert, who hosted “The Colbert Report” for 10 years, the 11-11:59 p.m. block on Comedy Central was must-see TV for young people.
It’s hard to overstate Stewart’s influence. A 2010 Rasmussen poll found that nearly one in three millennials thought that shows like “The Daily Show” and “The Colbert Report” were taking the place of traditional newscasts, including 30 percent of under-30s. About two in five said they thought the shows helped people stay abreast of current events, and more than one in five said the shows at least somewhat helped shape their political views.
A 2012 Pew Research Center survey gave more evidence of both shows’ influence. Though they made up just 23 percent of the American population at the time, young Americans from the ages of 18-29 made up 43 percent of the viewership of “The Colbert Report” — and 39 percent of “The Daily Show’s” audience.