Why go to an art gallery when you can just look at this Instagram feed?
Jordan “Watts” Watson has good taste.
Like, really good taste.
Just scroll through his Instagram feed to get an idea. Watts, whose handle @love.watts is more recognizable than his actual name, has built a dedicated following as Instagram’s premier art curator.
Watts is part of a new generation of Instagrammers — you won’t find any selfies or party pics in his feed. Instead, he posts images and tags artists whose work he appreciates, for one reason or another. He now has more than 82,000 followers who use his feed as a tool to discover new art.
Watts’ curatorial approach makes his feed particularly unique. He sifts through hundreds of daily submissions from artists who are both well-known and relatively undiscovered.
Take Adam Niklewicz, for example; a critically acclaimed Polish-born sculptor. Watts recently posted this sculpture:
If you’re still not convinced about Watts’s status as a tastemaker: prior to developing his unique brand of social media fame, Watts managed Theophilus London, the out-of-the-box rapper who just released a new album produced by Kanye West, and counts ultimate insiders Karl Lagerfeld and Cara Delevingne as fans and collaborators.
So yes, Watts knows what — or who — is coming up next.
“I used to do the thing where I’d post pictures of myself doing cool stuff,” Watts told Fusion. “Then one day I just started posting images of different textures I liked — glitter, sand, gravel. People were more receptive to those images than something like a photo of myself on a beach in Sydney.”