Would you redecorate your entire life in McDonald's Big Macs?
The Swedish division of McDonald’s just launched a shop for Big Mac enthusiasts to take their love of patterns — and two all beef patties, special sauce, cheese, lettuce, etc., etc. — to the next level. Enter BigMacShop.se:
According to AdWeek, the stunt was part of McDonald’s 24-hours of nonstop shenanigans in 24 cities worldwide on Tuesday, deemed “imlovinit24.” In addition to the hamburger apparel, the campaign included concerts by Ne-Yo and Jessie J, seen here in the Big Mac jacket (the Big Jac?):