'Pretty is Not Important': Mock Kids Book Pokes Fun At Modern Art
“Is the art pretty?” Jane asks her mother as she walks into a modern art exhibition titled “The Death of Meaning” along with her brother Peter. “No,” says Mummy. “Pretty is not important.”
Thus begins the exploration of the family into the modern art world in the mock-children’s book “We Go To The Gallery” by English artist Miriam Elia. The space of the art gallery sets two worldviews against each other, with hilarious results. ‘Mummy,’ the English mother is the 21st century nihilist. And her two children, little Jane and Peter, exemplify the post-war optimism of the mid 1900s.
Ladybird, the English response to the American children’s book series Dick and Jane, is the aesthetic and stylistic inspiration for the work— also with its roots in mid-century optimism. As the family walks from room to room, Jane and Peter react logically (and childishly) to abstract works, only to get struck down and confused by the cynical mother.