Shrinking Website Run By Nazi Psychopath Wants to Improve Its Image

Elon Musk, a man who made two Nazi salutes at Trump’s presidential inauguration, thinks it’s “outrageous” to “claim that I’m a Nazi.” And who could blame him! Who among us has not shared posts blaming the Holocaust not on Hitler, but on public workers? It’s perfectly natural to tell Germany’s far-right political party, just classified as an “extremist” party by Germany’s spy agency, to “move beyond” the country’s guilt over killing six million Jews on the anniversary of the liberation of Auschwitz. How could anyone ever think that a man whose family moved to apartheid South Africa and who according to his father, “had several black servants who were their friends,” is a white supremacist?

Apparently, Twitter’s former users. According to Similarweb, total visits to the site formerly known as Twitter are down (Post-edit note: the initial post was wrong in using Twitter.com figures as it should not have been the focus since it’s not the main site, X.com visits dipped from 4.7 billion to 4.2 billion in February from before and after the Nazi salute, then bumped back up to 4.6 billion in March, so it has fallen compared to before Trump’s inauguration, just not nearly as much as visits to Twitter.com. I regret the brain fart). Anyone logging on to Twitter these days can see the bleak state of advertising on the site, and according to Business Insider today, this has reached something of a breaking point as Twitter is now “looking for a PR pro to boost its image.”

As one PR person quipped to Business Insider, “it certainly would be the challenge of a lifetime.” This is because no matter what kind of PR spin any competent human tries to put on Musk’s site, this is Musk’s site, and his terminal posting brain will always make him Twitter’s communications leader. This is the hell that Twitter CEO Linda Yaccarino has gone through, as she has spent her time trying to reconnect with advertisers and posting anodyne positive content like “sports is incredible on this platform. We describe it as second screen, first scroll” while her boss is posting various iterations of the 14 words.